Experience has shown that one of the key datasets that brings spatial and other corporate data together is the humble street address. The ability to identify locations by address and then use some combination of the address, location and/or spatial co-ordinates to derive information from other, internal and external, data provides opportunities beyond just making sure you are capturing valid addresses. What elevates the street address above more precise data, such as co-ordinates, legal land titles or even simplified constructs such as What Three Words, is that the address is one of the most communicated, captured and well accepted pieces of information in almost any transaction. Everyone is familiar with the concept and, to an extent the format, of an address. This familiarity also leads to assumptions and traps which can negatively impact how addresses are used in decision systems. Especially automated decision systems and processes.
Address data for Australia is far more extensive and complex than you might initially think. As a result of this misconception, system architects, software designers and even business clients often underestimate the strategies necessary to ensure the results are fit for purpose. Testing with too small an address sample set often exasperates the situation by re-enforcing results for known scenarios.
LocationMaster is a flagship set of API's and user interfaces to both manage and make use of address data. It is based on 30 years of experience with address geocoding and matching systems as well as a strong understanding of the available address data, it's strengths and shortcomings. The approach to mitigating these shortcomings depends on the specific business requirements. LocationMaster is equipped with functionality and data, well beyond address validation, to incorporate mitigation strategy into any process that depends on address verification and matching as part of a work flow.
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